B2B/B2G Marketing Campaign Lead
TYPE OF WORK: Part Time, WAGE / SALARY: $8-$10/hr depending on experience, HOURS PER WEEK: 7
ONLINE JOBS
Please register as jobseeker to apply for this job.
JOB OVERVIEW
DESCRIPTION
We are looking for a part-time B2B/B2G Marketing Campaign Lead to help us build and manage a practical 90-day marketing plan focused on qualified leads, landing pages, sales assets, product recognition, and measurable pipeline activity.
This is not a basic social media role. We already have social content and messaging. We need someone who can help turn that content into a full marketing system that supports website traffic, lead capture, Odoo CRM tracking, sales follow-up, demos, quote requests, and partner conversations.
Main responsibilities:
* Build a clear 90-day B2B/B2G marketing action plan
* Identify the top buyer segments to focus on first
* Create a landing page roadmap for emergency management, public safety communications, dealers/integrators, LMR-to-SATCOM, and other key markets
* Help turn existing social media content into landing pages, blogs, email campaigns, brochures, one-pagers, and lead magnets
* Define campaign CTAs such as “Book a 15-Minute Communications Readiness Review,” “Request a Quote,” “Download the Product Brief,” or “See ICRI in Action”
* Coordinate work between a writer, designer, web/Odoo specialist, and research assistant
* Recommend which marketing assets should be built first
* Help connect social media, website content, email, direct outreach, bid research, and Odoo tracking into one system
* Create a simple weekly scorecard to track progress
* Review what is creating qualified conversations, demo requests, quote requests, partner interest, and sales opportunities
* Help make sure marketing activity is tied to real pipeline, not just impressions or likes
First 90-day deliverables may include:
* 90-day marketing action plan
* Buyer segment map
* Landing page roadmap
* Blog and content roadmap
* Sales collateral roadmap
* Lead magnet plan
* Campaign CTA plan
* Odoo lead/source tracking recommendations
* Weekly execution scorecard
* Monthly review of what is moving leads, conversations, demos, quotes, and partner opportunities
Required experience:
* B2B or B2G marketing strategy
* Experience building marketing campaigns, not just social media calendars
* Experience with lead generation and sales pipeline
* Experience planning landing pages, content, email, and sales assets
* Ability to manage or coordinate freelancers
* Strong written communication
* Practical judgment and clear priorities
* Ability to work with technical products and complex buyers
Helpful experience:
* Public safety, emergency management, defense, government, telecom, industrial, or technical B2B markets
* Federal or SLED marketing
* Product marketing
* Landing page strategy
* SEO content planning
* Sales enablement
* Dealer or partner marketing
* Odoo, HubSpot, Salesforce, or another CRM
Work schedule:
* Part-time contract role
* 5 to 10 hours per week to start
* Weekly planning/check-in call required
* Remote role
* Some overlap with U.S. Eastern Time preferred
To apply, please answer these questions:
1. Describe a B2B or B2G marketing campaign you have helped build.
2. Have you worked with technical products, government buyers, public safety, defense, telecom, or complex B2B markets? If yes, explain.
3. What experience do you have with landing pages, lead magnets, blogs, email campaigns, and sales collateral?
4. What CRM or tracking systems have you worked with?
5. How would you approach the first 30 days for C-AT?
6. What would you measure weekly to know if marketing is working?
7. What hours can you work in U.S. Eastern Time?
8. What is your hourly rate or requested monthly rate for 5 to 10 hours per week?
9. Please share 2 to 3 examples of campaign plans, landing pages, marketing systems, or content strategies you have worked on.
“I understand this role is about building a measurable B2B/B2G marketing system, not just creating content.”
Applications without this phrase may not be reviewed.
Applications not submitted via this form will not be considered.